In 1995 Midwest Construction of Grimes & Mason City, Iowa teamed up with Van Hardin and Bonnie Lucas from 1040 - WHO-AM Talk Radio to spread the Midwest Construction Message — An Exterior Home Improvement Company that offers Quality Products & Quality Installation!
Paul Despenas, VP of Marketing at Midwest Construction said he wanted to separate our company from the bad reputation most home improvement companies left with their customers. We wanted Van and Bonnie to shout out about our products and services and let homeowners there is a company out there they can trust and believe in to do the job right. Over the past 25 years, Van and Bonnie have been a pleasure to work with and Midwest Construction appreciates all the times Van and Bonnie have recommended our services on the air.
Van & Bonnie with Paul Despenas V.P. Marketing Midwest Construction
Van and Bonnie have recently retired, but maintain their strong endorsement for Midwest Construction and the quality work that they produce.
Van Harden and Bonnie Lucas have done the WHO Radio morning show for a long time…25 years for Bonnie…34 years for Van. Before Bonnie it was “Van & Connie” and before that it was “Van & Patti”.
Van started his career in 1971 at KDLS Radio in Perry, Iowa. He was there four years before moving to KWEN FM in Tulsa, Oklahoma. After one year in Tulsa, he went to KRNT in Des Moines where he was on the air for 10 years, then to WHO Radio to do the morning show. In a very short time that program rose to #1 in the market, not to mention the huge reach of the WHO Radio signal beyond the Des Moines metro area.
Bonnie also worked at KRNT radio before going to WHO Radio. She has also worked for the Des Moines Register, The State of Iowa, and owned her own fitness center.
Besides having been on the air each weekday morning, Van and Bonnie have frequently done remote broadcasts at the site of advertisers. One of their earliest was at Midwest Construction, and they have become the official spokespeople for them on TV as well as Radio. The folks at Midwest Construction have become like family to Van and Bonnie, and vice-versa.
Van says, “Bonnie and I are extremely, picky about the products and services we endorse, since a good reputation takes years to build and less than a minute to ruin. Midwest Construction has been a no-brainer. It’s one of the finest family run businesses we’ve ever seen. And when we recommend it to listeners, it’s as though we are recommending to the family. We are completely sold on their products, their people and their workmanship.”
It's all about our community! Iowa has depended on Van Harden and Bonnie Lucas to deliver useful info and talk with the most interesting people. Van grew up in Adel and still lives in his boyhood home. Bonnie lives on an acreage in rural Monroe.